The United States Postal Service enters its death throes:
On the verge of reporting historic losses, the U.S. Postal Service is launching a new TV advertising campaign designed to slow the migration away from snail mail.
Americans watching college football games and news broadcasts in the next week may notice new ads from the agency — long known for its campy messages promoting Priority Mail shipping services. Now, the “If it fits, it ships” campaign will share airtime with two 30-second spots designed to remind customers that paper mail, unlike e-mail, can’t be hacked, and that letter carriers are still providing reliable and safe deliveries to doorsteps.
“A refrigerator has never been hacked,” an announcer says in the first message as an actress pins a paper bill to her fridge.
In the other ad, a smiling letter carrier is seen walking her route while an announcer reminds viewers that hand-delivered messages ensure that “important letters and information don’t get lost in thin air, or disappear with a click.”
I had an experience a few years back where my DVD mailers were arriving partially torn. Specifically, they were torn in such a way that the DVD titles could be determined. Then one showed up completely opened. By an amazing coincidence, it showed up a day later than expected as well. I complained at the USPS website and got absolutely no response.
The really aggravating part? The implied judgment about my taste in DVDs: Only one was worthy of interception.
So yeah, my computer might be about as secure as an unlocked box at the end of my driveway.